Product Manager Benelux - CORE Labo - POCT - Veterinary .

Menarini Diagnostics was established in the UK during 1987. The company is now one of the fastest growing diagnostics companies. They are market leaders in the field of diabetes diagnostics, with leading edge systems for HbA1c, blood glucose and continuous glucose monitoring.

Menarini Diagnostics
Jurgen Rillaerts.
Publication date
2021-11-09 13:32:58

Job description.

  • Providing the sales team with the necessary technical expertise to enable them to sell the product. 
  • Reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
  • Act as point of first reference for all product related inquiries and work collaboratively with colleagues to address any issues that may arise.
  • Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. 
  • Design market research projects to assess customer attitudes to the current product range and new product introductions. 
  • Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales ads in accordance with the annual marketing plan
  • Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production to ensure supply timelines.
  • Liaison with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences in accordance with the established branding and marketing guidelines.
  • Create a network of key opinion leaders to use as advocates for his/her portfolio.
  • Controlling and planning of the marketing budget of the assigned product lines

Candidate profile.

  • Business Skills: Bachelor business or science and 3-5 year relevant experience. Able to understand the impact of his/her product(s) on profit and loss calculations and basic business finance, e.g., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash-flow, overheads, etc. 
  • Specific Job Skills: Able to communicate and motivate via written media. Understands the principles of branding and marketing and is able to translate strategic thinking into operational materials. 
  • Computer skills: Must be adept in use of MS Office, particularly illustrative software (i.e. Adobe CS), internet and email online campaign tools and in-house specific computer software. 
  • Product Management Ability: Deep knowledge on the specific therapeutic area, products, marketing, product management, product launch- and lifecycle management. Experienced in the area of clinical chemistry and hematology, in a similar position or from working in a laboratory setting.
  • Language skills: You have an advanced knowledge of Dutch/French (region related) and English.


If you are interested in this position and would like to know more about it, please contact:

Jurgen Rillaerts, Recruitment Consultant
T: +32 478 503900

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