The successful candidate will be responsible of Product Management across all products of the dedicate range and will work closely together with the other members of the team (sales, application specialist, scientific advisors, marketing & management). The Product Manager reports to the Head of MKG and to the General Manager/Commercial Director.
Responsibilities
- Ensure achievement of revenue budget for area of responsibility;
- Actively support sales in order to achieve budget;
- Promotion of products in line with the Marketing Plan;
- Monitoring sales vs. budget providing proposals for marketing initiatives for continued sales growth;
- Creation of promotional literature;
- Develop and implement marketing plans in collaboration with regional Sales teams;
- The liaison with the Technical Services department, RAQA, the Scientific Affairs Managers and with partner companies.
- The management of Marketing requirements of New Product Development System including market research, forecasting and commercial justification,
working closely with Advertising & Promotions team during launch phase to ensure successful product launch;
- The awareness of the markets requirements and competitor products and proposals for counter competitive initiatives;
- Attending national and international exhibitions and meetings;
- Establish and maintain relationships with global KOLs / key customers / networks;
- The involvement in the organisation of The Binding Site BNL customers events;
- To develop and deliver training modules for Sales, specialist staff;
- Marketing Projects as agreed with the Head of Marketing manager and Managing Director.
|