|
The Product Manager Services is a pivotal role responsible for defining and executing the SFE strategy for the services portfolio, ensuring it drives sustained revenue growth, profitability, and customer satisfaction. This role integrates services as a core element of the organization’s offering, shaping a vision that aligns with the broader business strategy while responding to dynamic market needs.
By leveraging a deep understanding of international customer needs and market trends, the Product Manager Services develops value-driven strategies, crafts a compelling Customer Value Proposition (CVP), and implements strategic pricing to maximize competitiveness and profitability.
This role collaborates extensively across regional teams, including Services teams, to drive customer-centric innovation, empower sales teams, and deliver market-specific initiatives that enhance the services portfolio's impact. Additionally, the Product Manager Services works closely with Customer Services, conducts regular performance reviews and presents insights and actions to Sales, Marketing and Customer Care & Operations Management as required. It also entails developing sales tools and trainings and collaboration with regional teams for services improvements.
- Revenue Growth and Profitability: Develop and execute strategies to achieve financial targets.
- Customer Value Proposition: Design a tailored CVP for the service offerings to the appropriate Customer Categories, adapting messaging for different personas and segments from market analysis.
- Commercial Fluency: Embedding Service as part of the customer solution, ensuring Sales is fully equipped to promote the service line effectively.
- Strategic Pricing: Define and execute pricing strategies to maximize profitability and market competitiveness and include targeted sub-segment strategies.
- Regional Planning: Develop and execute tailored regional strategies, aligning services with market needs and organizational goals. Collaborate with regional teams to adapt offerings and initiatives, and track performance metrics to ensure accountability and success.
- Customer Focus: Work with multiple resources to capture and leverage customer insights to shape services strategies and improvements.
- Targeted Marketing: Collaborate with Customer Marketing to implement country-specific activities based on market analysis.
- Market Trends and Performance: Conduct frequent analyses of trends, services performance, and competitive actions. Present findings, actions, and mitigation plans to Sales, Marketing and Customer Care & Operations Management.
- Road mapping: Adjust and maintain comprehensive service roadmaps that align with customer insights and market trends in collaboration with Customer Care & Operations Management.
- Sales and Services Enablement: Create training programs and tools to enhance team capabilities.
|
